Kenyon College Summer Send-Off
At the end of every academic year, Kenyon throws a massive,
all-campus party called Summer Send-Off. The college brings
in several bands and inflatable rides, and sets up a picnic
dinner out in the lawn in front of the stage. What got my
interest, though, was the fact that every year a student
designs the logo. I was determined that in 2000, that student
was going to be me. And, with some hard work and some marketing
savvy, it was.
Most years the design is a kind of funky, earthy sketch,
like the art from a Dave Matthews Band or Phish T-shirt.
Since this was the new millennium, I made a more contemporary,
rave-influenced design in Illustrator. I put together a
package with the logo in different sizes and a list of suggested
uses and presented it to the Kenyon Social Board. We batted
some ideas back and forth, and soon I found myself appointed
the Designer and Web Guy for SSOY2K.
addition to the logo design, I built and hosted the Summer
Send-Off site, where the entire student body went for their
info on the concert. It went live a few weeks before the
event, featuring band info, a timeline and a FAQ for partygoers.
Although not all the bands got back to us (the concert came
and went with one lonely 'coming soon' tag intact), the
site was a real success. The real thrill for me, though,
was when Send-Off rolled around and my logo was not only
all over the posters, but all over the T-shirts of the staff
as well. One of those shirts is hanging in my closet as
The Send-Off logo was created with Adobe Illustrator.
The site was built using Adobe Photoshop, Adobe ImageReady,
and Adobe GoLive.