Geoffrey Long
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The challenge

CollaborationTown is a new theatre troupe developing socially conscious comedy and drama in New York City. Their work is a blend of biting social commentary and off-the-wall humor. How, then, to combine both of these elements in one design?

The solution

The identity package and website that I designed for this group is sharply minimalist, using a palette of light grays and cool blues with some cranberry and orange thrown in to add some pop. The design is smart and "hip", which allows the language in the content to stand out with a casual, friendly and intelligent tone – just the combination we were looking for. Professional, but fun.

The tools was built using HTML, JavaScript, CSS, Adobe Photoshop and Macromedia Flash.



      A House Out of Time Tangible Storytelling Augmented Storytelling Lighthouse in the Woods Ryse: Sword of Damocles Microsoft Studios Projects Waker MIT Literature Program (LIT@MIT) The Interstitial Arts Foundation Project Good Luck Renaissance Health Thadeus Project MedHire
StatusQuotes Andy Rozsa VBT Untyped Dreamsbay Jim Frazier Sound Advice 2004 CollaborationTown Arbor Place BroadReach Healthcare
Kate Erin Photography The Black Sea Trading Company Sound Advice Inkblots Magazine RBB Systems Advisory Board Company MEEI NerdUp Talon Beeson KKAP
MTC Miriam's Kitchen HWorks Endstop Inkblots Cultural Axis Partners KSAI CS Intranet RBB Sendoff