CollaborationTown is a new theatre troupe developing socially conscious comedy and drama in New York City. Their work is a blend of biting social commentary and off-the-wall humor. How, then, to combine both of these elements in one design?
The identity package and website that I designed for this group is sharply minimalist, using a palette of light grays and cool blues with some cranberry and orange thrown in to add some pop. The design is smart and "hip", which allows the language in the content to stand out with a casual, friendly and intelligent tone just the combination we were looking for. Professional, but fun.