Geoffrey Long
Renaissance Health
images:     one   |   two   |   three

Renaissance Health

The challenge

Cambridge-based Renaissance Health is bringing a new philosophy to health care, and they wanted a website that reflected that approach. Their practice is a combination of both classical and modern thinking, and their design had to capture that same sensibility.

The solution

My work for Renaissance Health started with their logo design and expanded across their entire identity. I chose a cool blue palette and crafted a stylized line drawing of the Duomo in Florence, Italy that would serve as their logo. The site is all gentle curves and shapes, primarily white on a cool robin's-egg blue backdrop, with clean lines and elegant fonts and a friendly human face on every page. Section heads are set off with large pull quotes from John F. Kennedy and Margaret Meade, among others. I also hand-crafted a map illustration for the Contact Us page that adds an extra element of personal charm to the site.

The tools was built using HTML, JavaScript, CSS, Movable Type, Adobe Illustrator and Adobe Photoshop.



      A House Out of Time Tangible Storytelling Augmented Storytelling Lighthouse in the Woods Ryse: Sword of Damocles Microsoft Studios Projects Waker MIT Literature Program (LIT@MIT) The Interstitial Arts Foundation Project Good Luck Renaissance Health Thadeus Project MedHire
StatusQuotes Andy Rozsa VBT Untyped Dreamsbay Jim Frazier Sound Advice 2004 CollaborationTown Arbor Place BroadReach Healthcare
Kate Erin Photography The Black Sea Trading Company Sound Advice Inkblots Magazine RBB Systems Advisory Board Company MEEI NerdUp Talon Beeson KKAP
MTC Miriam's Kitchen HWorks Endstop Inkblots Cultural Axis Partners KSAI CS Intranet RBB Sendoff