Geoffrey Long
Project Tesseract

The Convergence Culture Consortium project from MIT's Comparative Media Studies Program was a five-year initiative that produced original research and provided high-level consulting on the changing dynamics of the media industries/brands and their audiences.

This project was built around the launch of principal investigator Henry Jenkins' 2006 book Convergence Culture. It worked in conjunction with corporate partners Turner Broadcasting, MTV Networks, GSD&M Idea City, Petrobras, iG, Fidelity Investments, Yahoo!, NagraVision, and The Alchemists to explore the nature of fan communities, piracy, alternative forms of television distribution, media consumption patterns, gaming, branding, advertising, the nature of social connectivity and sharing online and various other issues.

The project produced a wide range of white papers, research memos, and other publications, aimed at examining these changes in the media industries, as well as a blog which has provided news, analysis, and thinking from Consortium researchers. This research is archived and remains publicly available at

The C3 project also invested its energy in coining the terms "transmedia storytelling" and "spreadable media" and deepening the discussion surrounding these issues. In the process of that five-year project, the Consortium launched the Futures of Entertainment event and built a network of consulting academics, interested practitioners and alumni around this core work who today act as FoE fellows.

Several of the white papers I authored for C3, "How to Ride a Lion" and "Moving Stories," are linked to in the Publications section.



Transmedia Storytelling World Building Media Lab The World in a Single Cell Spaceship Earth 2050 Spaceship Earth 2050
Dry City Project Tesseract Annenberg Innovation Lab Tangible Storytelling Augmented Storytelling
Winklebeans Playful Thinking C3 GAMBIT