Ever wonder what a good transmedia, or at least cross-media, brand is worth? According to the 2005 Forbes.com piece Star Wars’ Galactic Dollars, the pricetag on that little story by George Lucas breaks down as follows: $700M in books and other publishing $1.5B in games $2.8B in home video sales $9B toys (holy crap, no […]
I thought Henry liked me. The man’s my mentor, my fearless leader, my department head and my thesis advisor. He’s also currently the bane of my existence. Anyone who says, “You know, you really should read Roland Barthes” as input on one’s THESIS clearly has it in for you. I didn’t like Barthes when all […]
This stage of the THESIS-writing process is kind of weird, and significantly less than streamlined. I’m trying hard not to have the document ‘fork’ too badly; as in software development, forking here is where you have multiple people working on the same document at the same time, which threatens to have the thing develop in […]
I’m still waffling back and forth as to whether or not Part III is a good idea, but I’ve at least polished it up so it’s pretty dang near what I want to say. Most of the THESIS is “pretty dang near what I want to say”, actually, with most of it fortified by academic […]
Okay, crisis is a bad term for it. More like ‘THESIS at a time of great change.’ Long story short, I’m considering dropping the entire third act of my THESIS. It’s the weakest part, it feels the most like a business plan and the least like an academic thesis, and, well, if I drop it […]
I spent most of Wednesday focusing on Part Two of my THESIS, which is the bit that most directly focuses on the Jim Henson Company. More specifically, Part Two examines the transmedia extensions surrrounding THE DARK CRYSTAL and LABYRINTH – THE WORLD OF THE DARK CRYSTAL, THE GOBLINS OF LABYRINTH and RETURN TO LABYRINTH – […]
Hot on the heels of my euphoria of slotting in that Stephen King quote, I’ve had a breakthrough in my THESIS research. Two years of research into world-building, narrative creation, storytelling, and all the associated media forms have just boiled down into one fantastic sentence, which I am hereby giddily dubbing “Long’s Law of Transmedia […]
Yes! This is still going slower than I’d like, but I’ve just managed to incorporate into my thesis one of the conceptual points that’s been kicking around my head for the last two years: how the three-tiered model for horror stories Stephen King describes in his 1981 Danse Macabre connects to the idea of negative […]
Well, this is slightly disturbing. I just did a quick progress check and discovered that the written version of my THESIS took 7,121 words to get through the first 15 slides of my Keynote presentation from two weeks ago. That presentation was fifty-eight slides long. Granted, I’ve been adding a great deal of content as […]
Okay, so here’s something I’m having difficulty wrapping my head around, THESIS-wise. Why exactly is it that my initial outline made sense, and the PowerPoint presentation of my THESIS research made total sense, but now when I’m actually writing all of this stuff up, I’m continually moving stuff around into different places? The flow is […]
