Author Archives: geoffreylong

Geoffrey Long is a media analyst, scholar, and storyteller exploring transmedia experiences, emerging entertainment platforms and the future of entertainment as the Lead Narrative Producer for the Narrative Design Team at Microsoft Studios. He is an alum of the MIT Comparative Media Studies program, a FoE Fellow with the Futures of Entertainment community, and a co-editor of the Playful Thinking book series from the MIT Press. His personal site can be found at geoffreylong.com.

SG0810: @SIGGRAPH.

Wherein our hero reports from the expo floor, remarking on the apparent state of computer graphics in Singapore.

SG0809: Geekville.

Wherein our hero discovers that days spent in meetings and setting up show booths are bad for blogging.

SG0808: Christmas on Orchard.

Wherein our hero reports from one of the biggest, most impressive stretches of shopping space he’s ever seen.

SG0807: 360 Degrees of Singaporean History.

Wherein our hero does his best iPod commercial impersonation while literally surrounded by Singaporean history.

SG0806: The spice trail.

Wherein our hero reveals his secret foodie nature and miraculously refrains from making a Dune joke.

SG0805: Hiking in the Park.

Wherein our hero makes the boneheaded mistake of scaling a set of steps up a huge hill at around 11AM near the Earth’s equator. *cough, wheeze*

SG0804: iHotel.

Wherein our increasingly-exhausted hero sets up camp at the hotel in Singapore, and reflects on what he’s learned in one bewilderingly long day of travel.

SG0803: Singapore!

Wherein our hero reaches Singapore at last, and realizes that the key to creating an airport that feels welcoming, as opposed to industrial and cold, is a combination of color and foliage.

SG0802: Heathrow.

Wherein our hero reflects on the pug ugliness of Heathrow Airport’s new Terminal 5, which looks like the Airport That IKEA Built – and not in a good way.

SG0801: The kickoff!

A little context: I turned 31 on Saturday, at which point I promptly fled to country for Singapore. America is a country for the young, I decided. I will therefore leave it to its starlets and its High School Musicals. No, actually I’m in Singapore to help shill for GAMBIT at SIGGRAPH Asia 2008, where […]