Geoffrey Long
Inkblots Magazine
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The challenge

Inkblots Magazine was a passion project of mine from 1994 through 2004. Over that time, it evolved from a small print literary 'zine produced at Staples to a popular webzine featuring fiction and poetry, essays, artwork and critiques from some of the best writers on the scene at the time. The constant challenge was how to keep the magazine vibrant and interesting without it taking up too much time (as the site was free and accepted no advertising).

The solution

Inkblots traded primarily on its reputation and its ever-expanding circle of friends. By relying on the contributors' personal networks to recruit new writers and artists, we managed to keep our quality high and our overhead low. As its creator and editor-in-chief, I was proud to have featured in its pages such creative luminaries as Derek Powazek, Kevin Smokler, Matt Haughey, Ben Brown, William R. Coughlan, Jay Allen, Ernie Hsiung, Leia Scofield and Kristian Olson.

The tools was created using Adobe Photoshop and BBEdit, and was mostly hand-coded using HTML, JavaScript, PHP and CSS.



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