Geoffrey Long
Tip of the Quill: Archives

I received an email newsletter from Apple yesterday with the headline "Phofilmusigner" – apparently a linguistic mash-up of photographer, filmmaker, musician and designer. They're promoting their newly-redesigned Apple Pro site, which is indeed sharp, but phofilmusigner? It sounds like some Swedish pop band...


i agree, extremely stupid sounding word, like "fart-gone-wrong" or something

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