One of my first projects after joining the Executive Board of the Interstitial Arts Foundation was to overhaul the organization's website. The IAF is a nonprofit organization dedicated to supporting arts that fall "between boundaries", or experimental and difficult-to-categorize works. How, then, to reflect an organization that by design defies definition?
The solution I struck upon was to use a bright, airy design that mostly stayed out of the way of the content. By using simple, elegant colors and shapes, and accentuating them with beautiful pieces of artwork from such IAF artists as Wendy Ellertsen and Ilene Winn-Lederer, the IAF website became both reflective of the group's open-mindedness and very extensible. A Google Calendar was added for events, a Wordpress install was upgraded for the News section, and hundreds of old articles were ported over into the new system. Twitter, Flickr, Facebook and YouTube accounts were also all set up for the organization, with a Basecamp install helping to keep things running smoothly behind the scenes.