Author Archives: geoffreylong

Geoffrey Long is a media analyst, scholar, and storyteller exploring transmedia experiences, emerging entertainment platforms and the future of entertainment as the Lead Narrative Producer for the Narrative Design Team at Microsoft Studios. He is an alum of the MIT Comparative Media Studies program, a FoE Fellow with the Futures of Entertainment community, and a co-editor of the Playful Thinking book series from the MIT Press. His personal site can be found at geoffreylong.com.

Ew. I mean, ew.

A whole bunch of sickos out there are celebrating because as of today, Mary-Kate and Ashley Olsen are legal. (Not work safe, but funny. In an ewwww sort of way.)

Why Garfield sucks.

Wow. When I was younger I thought that Garfield was really funny, but in its later years (like now) had somehow started to suck. Now, in a piece over at Slate called Garfield – Why we hate the Mouse but not the cartoon copycat, we learn that not only has the strip always sucked, but […]

Jewelboxen!

So in this recent flurry of business expenses, I finally placed an order for my own batch of Jewelboxing cases. I’d been following these guys since their launch, since I’m sort of a Coudal and 37signals devotee. And, hell, when even Brian Taylor gets into the mix, you know the sucker’s gotta be some kind […]

This town is manic.

Chicago has the craziest weather I’ve ever seen. Hotter than heck in the afternoon, and then wham, a big ol’ thunderstorm rolls in off the lake with a bunch of cold air and the temp drops like twenty degrees in 45 minutes. It’s like Mother Nature needs Prozac. I just walked downstairs to stick my […]

Back to my roots.

This week has been insane, workwise. Last night I stayed up until almost 4AM working on a client project, only to have it torpedoed this morning because the client couldn’t get it to look right coming out of her home printer. Irritated and frustrated, I stormed out onto the Internet and started doing some research. […]

Spin control.

OK, so here’s the scenario. On Monday, Apple introduced the AirPort Express, which seems like a pretty gee-darn revolutionary idea. An audio-streaming, print-serving Wi-Fi repeater. Pretty cool. (And not, apparently, able to do what I’d intended, but I may be wrong.) Lots of good press ensues. The Mac world is chockablock with good feelings. Gizmodo […]

AirPort Express: sign me up!

How cool is this? AirPort Express is a tiny little base station designed for portability. Man, I’ll take three: one to replace my outdated original base station, one for my stereo, and if my theory is correct, one for the PC on our network that we’re struggling to get online. My big question there is, […]

Fragmentation [poetic] devices.

OK, so I thought that a long time ago I made a post about how I keep having this beginning to a poem snaking its way through my brain: “It is in this way that…” I like the cadence of that, but I’m not sure what comes next. It is in this way that the […]

On Ronald Reagan.

I should make some mention of the

Friday morning fun stuff: currently enjoying.

A couple of things that are worth noting here. First up, a beautiful diptych from Redrick deLeon, “Raining in New York“. Wow. And second, as many of you know, my aesthetic has two sides: the light, whimsical nature of Inkblots and Dreamsbay, and then the darker, more brooding aesthetic of geoffreylong.com. The latter received a […]