Author Archives: geoffreylong

Geoffrey Long is a media analyst, scholar, and storyteller exploring transmedia experiences, emerging entertainment platforms and the future of entertainment as the Lead Narrative Producer for the Narrative Design Team at Microsoft Studios. He is an alum of the MIT Comparative Media Studies program, a FoE Fellow with the Futures of Entertainment community, and a co-editor of the Playful Thinking book series from the MIT Press. His personal site can be found at geoffreylong.com.

Oh, these are just wrong.

Cribbed from k10k, check out these redubbed G.I. Joe public service announcements. Oh, Lord. Haven’t laughed that hard in way too long.

That’s a lot of fish sticks.

Holy cow — Pixar Earnings Soar on Popularity of Finding Nemo. As in 400 percent. As in $84 million compared to $17 million in the year-ago quarter. Maybe Pixar will be just fine without Disney after all.

Lessons from Japan.

Sometimes the Japanese are very, very wise.

I am Bennett Cerf.

I just keep thinking about Bennett Cerf. There’s this thing in our culture where if you’re going to make it, you have to do so while you’re young and handsome and hip. You’ve got to be one of the “Top Thirty Under Thirty”. And to do that, you often have to do one thing to […]

New music.

A brief note to send a heads-up to all y’all looking for good new music. Harry Connick Jr. has a new album out today, called Only You, which is mostly his standard crooning, but veers off in a fantastic direction with the next-to-last track, “Other Hours,” which has a sound almost like Spanish guitar. It’s […]

Personal design trends.

I’ve got a couple projects I’m hammering on right now, and a couple of common threads are emerging. This year I’m doing a lot more ‘modern’ work, using grays and blues and greens and fonts like Helvetica and Myriad. This is a shift away from my usual ‘classic’ style, which tended to use a lot […]

Man versus machine.

I’m having one of those days where I’m being constantly frustrated. As I mentioned yesterday, my car has broken down and is sitting stubbornly in the driveway with a glare in its eyes and its jaws clenched. It’s like it’s daring me to even try to fix it. Furthermore, it’s put out a call to […]

What I want out of life.

Now, this sounds just about ideal to me. From The New York Times: Habitats | East 62nd Street: All in One: Town House, Fun House, Pun House. It’s about the life and lovely home of Christopher Cerf, son of Bennett Cerf, who founded Random House. Wow. That sounds so idyllic to me it’s stunning.

Going on auto. Or not.

Car trouble sucks. Especially when you pride yourself on being something of a computer dork, and the problem has something to do with the car’s computer, and you can’t get in there to debug it. Arrrrgh.

I’ve so been there. Right now, actually.

Over at Michael Chabon’s website, there’s a nice essay about how he spent five years on a novel called Fountain City, which never materialized. This sounds like me right now. Like, a lot. The lesson I’m taking away from this is a reassurance that good stories tell themselves, and if the two novels I have […]