{"id":1858,"date":"2005-12-11T10:45:49","date_gmt":"2005-12-11T10:45:49","guid":{"rendered":"http:\/\/www.geoffreylong.com\/wordpress\/?p=1858"},"modified":"2005-12-11T10:45:49","modified_gmt":"2005-12-11T10:45:49","slug":"prototype-of-the-21st-century-studio-the-weinstein-company","status":"publish","type":"post","link":"http:\/\/www.geoffreylong.com\/wordpress\/archives\/1858","title":{"rendered":"Prototype of the 21st century studio: The Weinstein Company"},"content":{"rendered":"<p>Cinematical reports that <a href=\"http:\/\/www.cinematical.com\/2005\/12\/08\/weinsteins-move-to-take-over-dvd-distribution\/\">the Weinstein brothers just struck a deal to handle their own DVD distribution<\/a>.  The brothers&#8217; new post-Miramax venture, <a href=\"http:\/\/www.weinsteinco.com\">The Weinstein Company<\/a>, is emerging as a case study in 21st-century convergence filmmaking.  First they unveiled a <a href=\"http:\/\/www.variety.com\/article\/VR1117931502?categoryid=13&#038;cs=1\">US$490M round of private equity from investors<\/a> (including a hefty chunk of change from <a href=\"http:\/\/en.wikipedia.org\/wiki\/Mark_Cuban\">Mark Cuban<\/a>), then they announced <a href=\"http:\/\/news.independent.co.uk\/business\/news\/article325062.ece\">a US$25M partnership with the advertising giant WPP Group<\/a> not just for product placement but &#8220;as an integral part of the actual film&#8221;, <i>then<\/i> they announced the <a href=\"http:\/\/film.guardian.co.uk\/news\/story\/0,12589,1606054,00.html?gusrc=rss\">first-ever major partnership between a studio and a major cosmetics company<\/a> in the form of a two-year marketing and placement deal with L&#8217;Oreal Paris.  I can&#8217;t wait to see what they&#8217;ll do with online video.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cinematical reports that the Weinstein brothers just struck a deal to handle their own DVD distribution. The brothers&#8217; new post-Miramax venture, The Weinstein Company, is emerging as a case study in 21st-century convergence filmmaking. First they unveiled a US$490M round of private equity from investors (including a hefty chunk of change from Mark Cuban), then [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[69,65,14],"tags":[104,100,91],"class_list":["post-1858","post","type-post","status-publish","format-standard","hentry","category-advertising","category-product-placement","category-technology","tag-advertising","tag-product-placement","tag-technology"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4e5QR-tY","_links":{"self":[{"href":"http:\/\/www.geoffreylong.com\/wordpress\/wp-json\/wp\/v2\/posts\/1858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.geoffreylong.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.geoffreylong.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.geoffreylong.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.geoffreylong.com\/wordpress\/wp-json\/wp\/v2\/comments?post=1858"}],"version-history":[{"count":0,"href":"http:\/\/www.geoffreylong.com\/wordpress\/wp-json\/wp\/v2\/posts\/1858\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.geoffreylong.com\/wordpress\/wp-json\/wp\/v2\/media?parent=1858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.geoffreylong.com\/wordpress\/wp-json\/wp\/v2\/categories?post=1858"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.geoffreylong.com\/wordpress\/wp-json\/wp\/v2\/tags?post=1858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}