{"id":1450,"date":"2007-04-23T12:44:19","date_gmt":"2007-04-23T12:44:19","guid":{"rendered":"http:\/\/www.geoffreylong.com\/wordpress\/?p=1450"},"modified":"2007-04-23T12:44:19","modified_gmt":"2007-04-23T12:44:19","slug":"putting-a-price-on-transmedia","status":"publish","type":"post","link":"http:\/\/www.geoffreylong.com\/wordpress\/archives\/1450","title":{"rendered":"Putting a price on transmedia."},"content":{"rendered":"<p>Ever wonder what a good transmedia, or at least cross-media, brand is worth?  According to the 2005 Forbes.com piece <a title=\"Star Wars' Galactic Dollars - Forbes.com\" href=\"http:\/\/www.forbes.com\/business\/2005\/05\/12\/cx_ah_0512starwars.html\"><i>Star Wars&#8217;<\/i> Galactic Dollars<\/a>, the pricetag on that little story by George Lucas breaks down as follows:<\/p>\n<ul>\n<li>$700M in books and other publishing<\/li>\n<li>$1.5B in games<\/li>\n<li>$2.8B in home video sales<\/li>\n<li>$9B toys (holy <i>crap,<\/i> no wonder he&#8217;s worth <a href=\"http:\/\/margaret.forbes.net:8841\/finance\/lists\/10\/2005\/LIR.jhtml?passListId=10&#038;passYear=2005&#038;passListType=Person&#038;uniqueId=PNOV&#038;datatype=Person\">$3.5B<\/a>)<\/li>\n<li>$6.52B in box office ticket sales<\/li>\n<\/ul>\n<p>Finish punching all that into your calculator yet?  Here, I&#8217;ll save you the trouble: if these numbers are correct, <i>Star Wars<\/i> was, in 2005, worth $20.52B, or <i>$20,520,000,000<\/i> for those of us who like to see all the zeroes.<br \/>\nYowza.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever wonder what a good transmedia, or at least cross-media, brand is worth? According to the 2005 Forbes.com piece Star Wars&#8217; Galactic Dollars, the pricetag on that little story by George Lucas breaks down as follows: $700M in books and other publishing $1.5B in games $2.8B in home video sales $9B toys (holy crap, no [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-1450","post","type-post","status-publish","format-standard","hentry","category-thesis"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4e5QR-no","_links":{"self":[{"href":"http:\/\/www.geoffreylong.com\/wordpress\/wp-json\/wp\/v2\/posts\/1450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.geoffreylong.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.geoffreylong.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.geoffreylong.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.geoffreylong.com\/wordpress\/wp-json\/wp\/v2\/comments?post=1450"}],"version-history":[{"count":0,"href":"http:\/\/www.geoffreylong.com\/wordpress\/wp-json\/wp\/v2\/posts\/1450\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.geoffreylong.com\/wordpress\/wp-json\/wp\/v2\/media?parent=1450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.geoffreylong.com\/wordpress\/wp-json\/wp\/v2\/categories?post=1450"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.geoffreylong.com\/wordpress\/wp-json\/wp\/v2\/tags?post=1450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}